• RFID-enabled objects trigger unique digital content
• Analytics track interaction rates
• Brandable interface, screen visuals, and hardware
• Quick setup, simple to run, and intuitive to use
• Eye-catching and interactive – guaranteed to attract attention
• GDPR-compliant data capture (optional)
• Highly versatile – works with any type of object

At events, it’s often difficult to communicate product details or brand stories in a way that feels engaging rather than overwhelming. Static displays get ignored, long presentations lose attention, and attendees rarely explore deeper unless something actively invites them to interact. Exhibitors need a solution that is hands-on, intuitive, and capable of turning simple objects into meaningful moments.

The RFID Content Reveal activation solves this by making discovery fun and interactive. Each object is fitted with a discreet RFID tag, and when placed on the reader, it instantly unlocks unique digital content – videos, animations, demos, quizzes, or prize reveals. This creates a powerful bridge between the physical and digital worlds, encouraging attendees to explore multiple items and learn at their own pace. With full branding, analytics, and optional data capture, it’s an activation that not only delights but also delivers measurable engagement and ROI.

• Guest picks up a branded RFID tagged object to explore
• They place the object onto the reader to activate content
• Screen responds instantly with a video
• System records each interaction for analytics and reporting
• Experience encourages guests to try additional objects and content

• Tactile hands on interaction instantly sparks attendee curiosity
• Eye catching screen content draws spectators into the experience
• Objects unlock unique stories that naturally start conversations
• Guests explore multiple objects to discover more content
• Intuitive pick and place format is easy for all users
• Customisable on screen content reinforces clear memorable messaging

Hardware – required

• Touchscreen
• PC: standard
• RFID reader
• RFID tags

Included in AV hire option

Includes

• Activation customisation
• Software license for a single event on one device
• Testing
• Remote installation for one event
• Remote support for one event
• 14-day standard lead time (upgrade available to 7 days)
• Standard local stats provided as CSV (option to upgrade)
• Design template

Activation customisation

• Swap template logo
• Update UI colours and corporate font
• Update up to 6x pieces on content
• Update background image

Not including

• Hardware or on site support (optional extra)
• Data capture (optional extra)
• App amends outside of Activation customisation (optional extra)
• Internet

Multi-Event Licence (1–3 Years)

• Licence to use the activation at any event over the term
• Not including remote or on site support (chargeable at hourly rate)
• Not including amendments

7 Day Turnaround

• Prepare the app ready for an event in 7 days

Enhanced Analytics

• Online based analytics (requires internet)

On-site Support Staff

• For 8 hour day (additional hours available as an extra)

Screen Pro PC Package – 43”

• Gaming PC
• Screen or touchscreen
• Cables
• Delivery & collection
• Install & de-rig
• Depending on requirements: Unicol stand, Camera, Lighting

Do we need special RFID tags?

Yes – we provide or specify compatible RFID tags for your objects.

Can we use any type of object?

Absolutely. From models and product samples to giveaways or themed items, almost anything can be tagged.

How fast is the content reveal?

Instant. As soon as the object touches the reader, content appears on screen.

Can each object trigger different content?

Yes – every item can have its own unique digital experience.

Is the system brandable?

The entire interface, screen visuals, and hardware can be customised to your campaign.

Do we need Wi-Fi?

Only for remote support or online data syncing. The core activation can run offline.

Can it track which objects were most popular?

Yes – built-in analytics record interactions and reveal patterns.

Is data capture supported?

Yes – optional GDPR-compliant forms can be integrated into the experience.

The RFID Pick and Place Activation is one of the most versatile and engaging event activations hire options for exhibitions, conferences, and corporate events. By turning physical objects into interactive triggers, it bridges the gap between tangible products and digital storytelling.

Here’s how it works: attendees select a branded object – such as a model, giveaway, or product sample – and place it on the RFID reader. Instantly, unique content appears on screen, tailored to that object.

As an interactive expo booth idea, the activation draws in crowds by offering an engaging, hands-on experience. It not only entertains but also educates, making it perfect for product showcases or sponsor promotions. The system is fully brandable, allowing seamless integration with your event design.

For organisers, the RFID Pick and Place Activation doubles as a digital engagement tool. Built-in analytics track which objects were most popular and how attendees interacted with the content.

With fast setup, scalability, and universal appeal, the RFID Pick and Place is a smart choice for brands that want to stand out, tell stories, and leave a lasting impression.

Explore more in our RFID Exhibition Activations range.