• Classic arcade gameplay in a digital, event-ready format
• Fully customisable branding and prize icons
• Can award digital or physical prizes
• Eye-catching centrepiece that attracts queues
• Analytics track number of plays and winners
• Scalable setup for small booths or large conference spaces
• GDPR-compliant optional data capture
• Fun, simple, and instantly accessible for all ages
• Ideal for product promotions, lead generation, or sponsor visibility

At busy events, it’s difficult to attract and hold attendee attention. Many activations feel repetitive, overly complicated, or fail to create the kind of excitement that gets people talking. Exhibitors need something visually striking, universally appealing, and simple enough for anyone to join instantly. Attendees, meanwhile, crave fun, fast, low-barrier interactions that feel rewarding and memorable.

The Virtual Prize Claw solves this by turning a nostalgic arcade favourite into a modern, digital engagement tool. With one tap, guests are immersed in a playful game of chance that’s intuitive, exciting, and impossible to ignore. Winning (or even almost winning) creates instant buzz, encouraging queues and repeat visits. The fully brandable interface ensures your campaign stays front and centre, while analytics and optional data capture provide clear insights and ROI. It’s a perfect balance of fun for attendees and value for organisers.

• Guest presses the start button to activate the virtual claw
• Claw arm moves across the screen toward the prize area
• Claw drops and attempts to grab a virtual reward
• Outcome appears instantly with win or try again feedback
• Winning plays trigger a branded celebration animation on screen
• Guest receives a digital prize or a physical giveaway
• QR code appears for sharing or collecting their reward
• Short fast gameplay encourages others to step up and play
• All plays and engagement analytics are recorded automatically

• Recognisable arcade-style gameplay sparks curiosity
• Bright animations and sounds attract attention
• Chance to win prizes motivates participation
• Crowds naturally gather to watch others play
• Sponsor branding visible throughout

Hardware – required

• Touchscreen
• PC: gaming

Included in AV hire option

Includes

• Activation customisation
• Software license for a single event on one device
• Testing
• Remote installation for one event
• Remote support for one event
• 14-day standard lead time (upgrade available to 7 days)
• Standard local stats provided as CSV (option to upgrade)
• Design template

Activation customisation

• Swap template logo
• Update UI colours and corporate font

Not including

• Hardware or on site support (optional extra)
• Data capture (optional extra)
• App amends outside of Activation customisation (optional extra)
• Internet

Multi-Event Licence (1–3 Years)

• Licence to use the activation at any event over the term
• Not including remote or on site support (chargeable at hourly rate)
• Not including amendments

7 Day Turnaround

• Prepare the app ready for an event in 7 days

Enhanced Analytics

• Online based analytics (requires internet)

On-site Support Staff

• For 8 hour day (additional hours available as an extra)

Screen Pro PC Package – 43”

• Gaming PC
• Screen or touchscreen
• Cables
• Delivery & collection
• Install & de-rig
• Depending on requirements: Unicol stand, Camera, Lighting

How many prizes can the claw award?

As many as you like – the prize pool is fully customisable.

Can it dispense physical prizes?

Staff hand out giveaways.

Does the claw need internet?

Only for optional features like data capture or cloud-based analytics. Core gameplay runs offline.

Can we customise the prize icons?

Absolutely – icons, animations, reel art, and messaging can all be branded.

Is it suitable for high-traffic events?

Yes. With short gameplay cycles, the claw is designed for continuous, high-throughput engagement.

Can we control how often people win?

Yes – prize probabilities are fully adjustable.

Is it easy for attendees to understand?

Yes – everyone instantly recognises the claw mechanic, so no explanation is needed.

PrizeGrab turns a classic arcade mechanic into a branded event experience. The gameplay is simple, fast and easy to understand, so it works well in busy exhibition spaces.

Players press to start and watch the claw try to grab a prize. That instant win-or-lose moment creates tension, attracts attention and encourages repeat play.

PrizeGrab works well for exhibitions, conferences and product launches. It helps brands create energy, reward participation and keep their stand feeling busy. Optional analytics and data capture can also support follow-up after the event.

Explore more in our Interactive Exhibition Games range.